Monday, May 15, 2017

BrandED (Book Review)

Today's review is the book  BrandED: Tell Your Story, Build Relationships, and Empower Learning by authors Eric Sheninger and Trish Rubin.   The book is written predominantly for those teaching and working as administrators in the public school sector, however it still has information that would be useful to those teaching in co-op settings as well.   Ultimately, in a nutshell the authors address how you can create your own "brand" that is associated with your school, and in doing so, create and environment that students flourish in.

While the thought of your being able to change your school may seem a bit "pie in the sky", the authors clearly walk you through the steps of change.  We all know change is never easy, even when needed, but when given the right tools, the process can be a lot easier, and more  beneficial for everyone.  

The book contains 8 chapters of  why's and how's (How did we get our current brand?  Why aren't the kids learning?  What can we do differently?).   Then the author follows up with an Appendix that contains another 25+/- pages of tools to help you get from point A to point B.

Items included in the Appendix are:
Developing a Mission Statement
Crafting Positioning Statements
Stewardship Model of BrandED Development
Suggested BrandED Media Tools
Media Advisory Template
A BrandED Leadership Timeline
Online Marketing and Brand Resources for Educator BradED Adaptation

My thoughts:    This book is a must read for educators and administrators who want to change their school, students and community.

About the Authors:
Eric Sheninger
is a senior fellow and thought leader on Digital Leadership with the International Center for Leadership in Education (ICLE). An award-winning principal, he is the creator of the Pillars of Digital Leadership, a framework for transforming school cultures through sustainable change.

Trish Rubin  consults with clients in education, business, and the nonprofit sector to build brand awareness, market services and products, develop visibility through PR and media, and build strategic partnerships.

I received a free copy of this book for review purposes only.  I received no other compensation, nor was I required to write a positive review.

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